EXPERIENCE

 

Founder & Designer

  • Source, design, produce, and merchandise fine jewelry collection – create around chosen natural crystals with diamonds and semi-precious gemstones.

  • Develop brand story and point of view through creation of editorial copy, creative imagery, product placement, social media, and direct to consumer & wholesale channels.

  • Build strategic major and boutique wholesale distribution partnerships to sustain steady long term growth for the brand and the business.

  • Create and manage direct to consumer creative content and e-commerce website by utilizing Shopify platform, Google Analytics, and advertising channels.

 

Buyer

 

  • Lead merchant team to achieve seasonal/annual sales and gross margin plan through incremental strategies and brand activations.

  • Oversaw 100+ vendors and P&L spanning multiple categories of businesses – women’s apparel, activewear, seasonal apparel, and jewelry.

  • Developed/implemented merchant strategies via product selection/development, exclusive partnerships, strategic marketing placements, and financial management.

  • Fostered strong relationships with designers and their teams by providing raw feedback relevant to build their brand and profitability inside and outside of BG.

  • First to discover and launch key contemporary designers globally and produce their first PAs in store.

  • Achieved triple digit increases in jewelry department in first year without increase in space through brand matrix clean up, price point elevation strategy, and trunkshows.

  • Conceptualized and produced events to drive incremental sales not limited to designer personal appearances, exclusive capsules, key product launches.

  • Develop merchandising/floor plan strategies, event activations, and trend statements to maintain POV.

  • Styled, secured co-op, and maintained impactful brand adjacencies for NYT & NYMag print / digital ad campaign with fashion office.

  • Negotiated and set unique contracts for in store brand ambassador positions for pillar brands.

 

Buyer

 

  • Lead team through omni system and leadership transition.

  • Implemented brand specific all door essentials/carryover visual pull out adding $500M of incremental sales in two weeks.

  • Drove in season business and negotiated end of season VA to achieve annual topside gross margin plan in respective areas of responsibility.

  • Created in depth analysis for a struggling brand proving fit issues across/within classifications to present to vendor for future resolution.

  • Organized and executed the first Florida Modern Collections Managers Summit to drive Q4 & Q1 Sunbelt business.

  • Spearheaded VIP client shopping trips for top clients resulting in incremental sales and elevated personal shopping experience.

  • Developed a system to build strong by store assortments – streamlining market and client needs to create tailored by store assortment - resulting in high sell thrus and overachieving end of season margin and sales plans.

  • Designed and developed internal website to educate selling associates of future product, fashion trends, and industry information - empowering them to integrate product knowledge into sales.

Education