Jia-Jia Zhu is a business owner and a strategic retail consultant. She collaborates with clients to develop brand positioning, market entry, distribution plan, merchandising and pricing strategies that lead to long-term success and impact in the marketplace. The work she does integrates her fourteen year industry experience, knowledge, and network through a lens of consciousness. She helps brands find clarity in what they want to achieve in the global marketplace. She works with clients to create a holistic assessment of their business, then blueprints a strategic approach and creates a call to action to attain their vision. Jia-Jia also acts as a connector to brands seeking to expand their production line to China.